I am not a Brand.

“People matter. This includes you. Stop trying to sell everything about yourself to everyone. Don’t just hammer away and repeat and talk at people — talk TO people.” – Maureen Johnson

With keeping with my New Year resolution I’ve been reading more. In my reading I came across an article written by Maureen Johnson entitled “Manifesto: I Am Not a Brand.” She writes about how often on the Internet people feel that they have to brand themselves to get their message out. She writes her thoughts from a social networking point of view.

This got me thinking how in other areas of life people will turn themselves into brands. Think Steve Jobs and you think Apple, think Bill Gates and you think Microsoft think pop music and you may think of Lady Gaga, Michael Jackson or Brittany Spears, the list could go on for sports, TV, movies many people spend their lives to get noticed, rich/and or famous. Myself, I refuse to sell out to become a brand. I strive to be an individual who is out to create a better world who listens and cares about others not someone who is out to have the loudest voice.

1 Comment

  1. Ernesto Ernesto

    I’ve noticed a lot of people branding themselves like this, particularly on YouTube. I mean having catchphrases is one thing, but making your whole show/channel/life into some kind of brand is not going to get you famous, its fake and people will eventually see through that, ive seen many youtubers trying to make it big, trying to find an audience and failing miserably because of being a fake brand.

    Also, Maureen Johnson <3

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